Ambiance

OVERVIEW

Ambiance is designed from scratch and follows a rigid grid. It uses slender lines and often ends with a circle to represent a bulb or a globe light. 

TOOLS

Figma
Adobe Illustrator
Adobe InDesign
Adobe AfterEffects

DURATION

2 months

01. MOTIF

INSPIRATION

My inspiration came from modern light fixtures and minimal interior design. A prominent feature was their abundant use of slender, uniform lines and smooth curved edges.

CORE CONCEPT

Typeface imitates the aesthetics of minimal interior design, particularly light fixtures, characterized by its use of slender lines and simple shapes. It eliminates any extraneous elements in the letters that don’t contribute to their recognition.

CHARACTERISTICS

Consistent thin lines
Smooth rounded corners
End with circular forms
Occasional curves

04. STRUCTURE

ABSTRACT STRUCTURE

The circles at the end of lines in the character resemble globe lights; with the addition of the rounded rectangle, it resembles a bulb and a socket. Curved lines may resemble the stand of a floor lamp while straight lines may represent that of a ceiling light.

The triangles in some characters resemble a base. Instead of a flat base, the use of a curved triangle brought some organic angles in contrast to all the rounded shapes.

CHARACTERS

Designed entirely from the ground up, this typeface utilizes the pen tool to create perfectly curved lines for each character.

WEIGHTS

Enhance the readability and contrast on various backgrounds using the different weights of Ambiance. On a dark background, using regular or bold would be more appropriate but is not limited.